Creative Direction - Lifestyle Shooting
The essence of W Amsterdam is captured through moments that are effortlessly stylish, yet deeply personal. As Creative Director, I led a lifestyle shoot that blurred the line between luxury and everyday life, portraying the W experience as an extension of the guest's unique style.
Client
W Hotels
Year
04/2023
Each shot was meticulously crafted to highlight the hotel’s bold design while weaving in the energy of Amsterdam’s vibrant city life. From intimate lounge scenes to dynamic rooftop captures, the visuals tell a story of a place where high fashion meets cultural edge—where every guest can find their own rhythm in a setting that’s both sophisticated and unapologetically bold.
