THE ICONIC HOTEL RESORT RETURNS
The Bürgenstock Resort is one of the world's most legendary and elegant hotel & tourism facilities. The resort comprises over 30 buildings, including three grand hotels and a 10’000m2 spa facility, and is of cultural and historical importance for Switzerland.
In this inspiring task, I was allowed to create a new digital world and build up the social media and & content strategy.
Like no other hotel, the Bürgenstock Hotel celebrates the scenic beauty of Switzerland with impressive architecture. We wanted to make this feeling experienceable with a minimalist and interactive design.
LUXURY MEETS MINIMALISM
Storytelling is an essential part of the entire resort strategy. The many stories help navigate the site so all visitors can plan, be inspired, and book their journey.
STORIES TO TELL
The Bürgenstock Resort is situated in a breathtaking setting overlooking the crystal clear waters of Lake Lucerne and is one of the most historic hotels in Europe.
We wanted to bring this to the world's attention in an aesthetic Content & Influencer strategy. Within six months, we were able to grow the resort into the second-largest hotel account in Switzerland, thereby creating a solid foundation for the digital future.
